Upwork Success: Insider Tips to Land Your Dream Projects

Ala Ben Aicha
2 min readMar 11, 2024
Upwork tips to Land Your Dream Projects

Upwork is an excellent platform to showcase skills, land clients, and launch a thriving freelance career. However, with a large pool of freelancers vying for attention, it’s vital to set yourself apart. Here are some insider tips to maximize your Upwork potential.

Targeting Less-Crowded Opportunities

  • Consider ‘older’ projects: Search for projects posted between an hour and a day ago with less than 20 proposals. There’s often a reason for the lower proposal count, so analyze the requirements carefully to see if they suit your expertise. You could find a gem with less competition!

Diversify Your Keywords

  • Think like your clients: Technical terms are excellent, but clients may not always use industry jargon. Think about related keywords they might use. Instead of just “graphic designer,” try “photoshop,” “illustrator,” “tshirt designer,” etc. Put yourself in the client’s shoes to broaden your search results.

Breaking Down Complex Tasks

  • Milestones are your friends: If a client has a large project needing an extended timeline, propose dividing it into milestones. This shows clarity, professionalism, and lets the client budget accordingly.

The Power of Personalization

  • Go the extra mile: Does the client mention a competitor or inspiration source? Before applying, analyze it and offer brief but insightful feedback in your proposal. This extra touch demonstrates initiative and shows you understand their goals. Think about a way to surprise your client and make your proposal stand out.

The Art of the Opening Sentence

  • Make it count: Clients see a flood of proposals, so your opening line must hook their attention. Be concise, clear, and highlight your value proposition immediately. Consider visiting sites like freelancer.com, where you can peek at other proposals for inspiration and guidance.

Relationship Building

  • Go Above and Beyond: Even small gestures — like delivering a little ahead of schedule or including a thoughtful bonus — can solidify repeat business and positive reviews

In Summary

Upwork offers fantastic opportunities, but success requires strategic thinking. Target less-crowded projects, diversify your search terms, embrace milestones for complex work, personalize your proposals, and craft killer first sentences. With these tips, you’ll be well on your way to Upwork success!

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Ala Ben Aicha

Freelance Full Stack JS Developer (React, Node, React-Native)